Ithaca College

A modular design system built to help Ithaca College scale its communication with a constantly changing audience.

My Role

I worked as the product design lead overseeing 3 designers and working closely with content strategy and engineering to build a flexible design system that could scale and evolve over the lifespan of the product.

Design system color usage and relative visual proportions
Page templates created from a series of re-usable components

UX Strategy

Restructuring the Information Architecture based on findings from our research and user interviews, I worked closely with our content strategist to organize information from the site’s 33k pages.

Based on findings from our research and interviews, I worked closely with our content strategist to organize information from the site’s 33k pages.
I recommended tree testing to ensure that our IA was structured in a way that made sense to our users.

UX Strategy

Design Systems

Branding