Ithaca College
design systems, branding, web

A modular design system built to help Ithaca College scale its communication with a constantly changing audience.

My Role

I worked as the product design lead overseeing 3 designers and working closely with content strategy and engineering to build a flexible design system that could scale and evolve over the lifespan of the product.

Design system color usage and relative visual proportions
Homepage design
Base typography styles
Page templates created from a series of re-usable components

UX Strategy

Restructuring the Information Architecture
Based on findings from our research and user interviews, I worked closely with our content strategist to organize information from the site’s 33k pages.

Based on findings from our research and interviews, I worked closely with our content strategist to organize information from the site’s 33k pages.
I recommended tree testing to ensure that our IA was structured in a way that made sense to our users.

UX Strategy:

User interviews
IA restructuring
Tree testing
Flows and Wireframes

Design Systems:

Design templates
Design modular component library
Implement living styleguide

Branding:

Research and select typography
Define color palette
Image usage guidelines