I created a modular design system to help Ithaca College scale its communication with a constantly changing audience.

Ithaca College is a medium sized school upstate whose website is over 10 years old. The site is the primary source of information for prospective students looking to apply. Getting this right was core to their business model.

My Role

I worked as the product design lead overseeing 3 designers and working closely with content strategy and engineering to build a flexible design system that could scale and evolve over the lifespan of the product.

UX Strategy:

User interviews
IA restructuring
Tree testing
Flows and Wireframes

Design Systems:

Design templates
Design modular component library
Implement living styleguide

Branding:

Research and select typography
Define color palette
Image usage guidelines