Challenge

Create a logo to reflect one of Google's new product offerings while maintaining close alignment with Google's master brand.

My Role

I lead the design and execution of a new logo for one of Google’s core product offerings. I collaborated with two other designers and worked closely with Google’s Brand Studio to craft a visual narrative representative of the product.

45° rotations based on Google's icon grid system. Formal qualities reminiscent of the Google “G” mark.

Building from white

Using the radial movement of the mechanical watch as a guide, the central half circle rotates outward from the core to build the icon.