Tag Heuer Dato

Limited edition for HODINKEE

Rebirth of a classic watch from the ’60s

The original Heuer Dato 45 is on of my favorite chronographs so I was excited to get the opportunity to bring it back to life. I worked with some amazing photographers and videographers to bring together this campaign and design this marketing page. I selected versital typography with both Swiss and American roots to honor the collaboration between Hodinkee and the Heuer brand. Visit the marketing page to see the full campaign.


The campaign was a huge success, selling out 250 pieces in a matter of minutes.