Rebirth of a classic watch from the ’60s
The original Heuer Dato 45 is on of my favorite chronographs so I was excited to get the opportunity to bring it back to life. I worked with some amazing photographers and videographers to bring together this campaign and design this marketing page. I selected versital typography with both Swiss and American roots to honor the collaboration between Hodinkee and the Heuer brand. Visit the marketing page to see the full campaign.
![](http://iancox.com/media/pages/work/tag-heuer-dato-for-hodinkee/b20506fc93-1723561027/watch_design-2400x.jpg)
![](http://iancox.com/media/pages/work/tag-heuer-dato-for-hodinkee/8675ebaf80-1723561027/tag_web_laptop_dark-2400x.jpg)
![](http://iancox.com/media/pages/work/tag-heuer-dato-for-hodinkee/a589f91dbb-1723561025/back_in_black-2400x.jpg)
![](http://iancox.com/media/pages/work/tag-heuer-dato-for-hodinkee/b4cff59be3-1723561025/dial_callouts-2400x.jpg)
![](http://iancox.com/media/pages/work/tag-heuer-dato-for-hodinkee/1628d70817-1723561027/tag_social_teaser-2400x.jpg)
Results
The campaign was a huge success, selling out 250 pieces in a matter of minutes.
Credits
Web Design: Ian Cox
Product Photography: Aram David and Will Anderson
Video content: Grey Korhonan and Sam Grandchamp
Behind the scenes iPhone video: Ian Cox
Typeface: GT America via Grilli Type